10 Best eCommerce WordPress Themes

When starting an online business with WordPress, using an attractive eCommerce theme creates a strong impression on potential customers. If this theme also fits your business needs, it can enhance user experience and search engine ranking, potentially increasing conversions.

With over 30,000 WordPress themes available, finding the best theme for your eCommerce website can be challenging. If this is the case, you’ve come to the right place.

We’ve compiled the 20 top WordPress eCommerce themes for various niches to narrow down your options. We’ll cover their key eCommerce features, performance, and pricing to help you make sound decisions.

 

 

1. Astra

Astra is a top choice for an e-commerce WordPress theme, offering seamless integration with WooCommerce and front-end editing through popular page builders like Elementor, Spectra, and others. Its dedicated WooCommerce modules make it easy to create the perfect online store with features tailored to your needs.

With Astra and Elementor, you can design custom page templates for every part of your site. From headers and footers to single product pages and archives, Elementor’s drag-and-drop theme builder empowers you to shape your site to match your branding and style effortlessly.

Astra’s performance is another standout feature. It’s one of the fastest WordPress themes available, with a lightweight build of less than 50KB on the front end. This minimal size ensures quicker page loading times, which can significantly improve your site’s user experience and boost its ranking in search engine optimization (SEO).

Whether you’re starting a small online shop or scaling up an e-commerce business, Astra combines speed, flexibility, and powerful features to help you create an exceptional website.

 

Key Feature: 

 

 

2. OceanWP

 

OceanWP is a feature-rich eCommerce WordPress theme designed to provide endless customization options for your online store. It integrates seamlessly with Elementor and Gutenberg, offering over 220 premade demos to choose from, ensuring you find a layout that suits your needs.

With the Ocean Extra plugin, you can easily install demos with just a single click, control page settings at the page level, create custom templates and much more. While the free version of OceanWP already offers many features, the pro version takes things to the next level.

The pro version provides access to Freepik and Flaticon, A/B testing tools, more than 220 premade demos, and 22 powerful extensions. One standout feature is the Ocean eComm Treasure Box extension, which allows you to manage every aspect of your eCommerce site. From custom shop pages and product displays to cart, checkout, and thank you pages, this extension gives you complete control. You can even add a “Buy Now” button or WooCommerce popup to promote sales or highlight specific products.

OceanWP is a versatile and powerful theme that helps you build a fully customized, professional online store with ease.

 

Key Feature: 

• Seamless integration with Elementor and Gutenberg for easy page building.
• Over 220 premade demos to quickly set up your site.
• Ocean Extra plugin for one-click demo installation and page-level settings control.
• Pro version access to Freepik, Flaticon, A/B testing, and 22 extensions.
• The Ocean eComm Treasure Box extension will be used to manage custom shop, product, cart, checkout, and thank you pages.
• Option to add a “Buy Now” button or WooCommerce popup to highlight sales or products

 

 

2. Neve

 

Neve by ThemeIsle is a versatile and fast eCommerce WordPress theme designed with a mobile-first approach. It’s compatible with all major page builder plugins and integrates seamlessly with the Accelerated Mobile Pages (AMP) plugin, ensuring a smooth and speedy user experience for your online store.

Right out of the box, Neve is WooCommerce-ready, providing all the essential features to launch your store quickly. If you upgrade to the pro version, you’ll unlock even more powerful features.

With design elements like quick product views, a floating cart, off-canvas shop filters, and a wishlist, Neve equips you with everything needed to enhance your eCommerce website. The pro version also offers multiple checkout page layouts, six WooCommerce starter templates, and unlimited design options via Elementor integration, allowing you to fully customize your site to your preferences.

Neve is an excellent choice for building a fast, user-friendly, and customizable online store with all the right tools to help you succeed.

 

Key Feature: 

• Mobile-first design for a fast, responsive user experience.
• Seamless compatibility with major page builder plugins, including Elementor.
• AMP integration for improved speed and mobile optimization.
• WooCommerce is ready with essential features for online stores right out of the box.
• Pro version includes a quick product view, a floating cart, off-canvas shop filters, and a wishlist.
• Various checkout page layouts, six WooCommerce starter templates, and unlimited design options with Elementor integration.

 

 

3. Woostify

 

Woostify is a feature-rich eCommerce WordPress theme optimized specifically for WooCommerce. It offers three free starter sites, making it an ideal choice for business owners looking to quickly launch their online store. The setup process is straightforward, though you’ll need to install the pre-selected plugins for optimal performance. Fortunately, these plugins don’t significantly impact website speed.

Woostify scored an impressive 98% for performance on GTmetrix, with a page size of just 193 KB and a load time of 775 milliseconds. PageSpeed Insights also yielded strong results, with 98% performance on desktop and 90% on mobile.

The theme offers a variety of customization options, including category menus, search bars, transparent headers, and sticky footer bars. It also allows for creating unique layouts for different screen sizes. For example, you can display a scroll-to-top button on the desktop and a sticky checkout button on mobile, optimizing the user experience across devices.

Woostify also features a built-in wishlist button, which integrates smoothly with popular plugins like TI WooCommerce Wishlist and YITH WooCommerce Wishlist. Additionally, the theme includes multiple premade layout styles and animation effects to enhance product catalogues and boost conversions.

Overall, Woostify’s free theme offers greater customization flexibility compared to many other freemium options. When you’re ready to take your site to the next level, upgrading to the Pro version unlocks all starter sites and premium add-ons such as countdown timers for urgency and size guides for products

 

Key Feature: 

• Optimized for WooCommerce with seamless integration for eCommerce stores.
• Three free starter sites to help you quickly launch your online store.
• High performance with a 98% score on GTmetrix and fast loading times.
• Customizable page layouts with category menus, search bars, and sticky footer bars.
• Mobile-first personalization options, including unique elements for desktop and mobile views.
• Built-in wishlist button compatible with TI WooCommerce Wishlist and YITH WooCommerce Wishlist plugins.

 

 

4. Botiga

Botiga is a versatile WooCommerce theme designed for both the block editor and Elementor, offering flexibility for users who prefer different page-building methods. With its modern and minimalistic design, Botiga is highly customizable, making it an excellent choice for online stores aiming to create a unique and strong brand identity.

This theme ensures optimal performance and a seamless user experience by using clean, efficient code that enhances website speed. Mobile optimization is a key feature, ensuring that your store functions smoothly across all devices, offering a responsive shopping experience for customers on the go.

In addition to its sleek design, Botiga comes with a range of built-in features to help you create a visually appealing and fully functional online store. Whether you’re a startup or an established brand, Botiga’s customizable layout options and performance enhancements make it a top choice for eCommerce businesses.

 

Key Feature: 

• Designed for both the block editor and Elementor, offering flexibility in page-building.
• Modern, minimalistic design with high customization options to create a unique brand identity.
• Optimized for performance with clean code to ensure fast loading times.
• Mobile-optimized for a seamless shopping experience on all devices.
• Built-in features for eCommerce, helping you create a visually appealing and functional online store.

 

 

4. Zakra

 

Zakra is a simple yet highly versatile eCommerce WordPress theme, making it suitable for businesses of all types, whether you’re a small boutique or a large-scale retailer. The theme offers a wide range of eCommerce starter templates that can be easily imported with a single click, allowing you to set up your online store without the need for complex design work. With full WooCommerce support, Zakra provides all the essential features you need to launch a professional online store with ease.

What sets Zakra apart is its extensive customization capabilities, giving you the flexibility to tailor your site to meet your specific needs. You can adjust almost every aspect of your site, from fonts and colors to layout options, ensuring a unique look that aligns with your brand identity. For example, you can modify the aspect ratio and maximum image width of product images to maintain a consistent and clean design throughout your store, enhancing the overall user experience.

Zakra is a perfect choice for those looking for a hassle-free, customizable solution to build their eCommerce store, whether you’re a beginner or an experienced website owner.

 

Key Feature: 

 

• One-click import feature for eCommerce starter templates, simplifying the setup process.
• Full WooCommerce support, enabling you to easily create an online store.
• Extensive customization options, allow you to adjust layout, colours, and more to suit your brand.
• Ability to modify product image aspect ratio and max-width for a consistent, clean look.
• Responsive design that ensures your website looks great on any device.

 

 

 

Key Feature: 

 

• One-click importer to personalize pre-built designs quickly, saving time.
• Works with the WordPress block editor and popular page builders like WPBakery for flexible customization.
• Supports WooCommerce for eCommerce functionality, making it easy to set up an online store.
• Parallax effect for an immersive, aesthetically pleasing product display.
• Detailed documentation and video tutorials are available for customization and troubleshooting support.

 

 

6. Sydney

 

 

Key Feature: 

 

• Pre-made blocks, header and footer layouts, and hero areas, are all customizable with the WordPress block editor.
• Sticky and transparent header settings for enhanced mobile user experience.
• Customizable hero section with fullscreen sliders, adjustable speed, and subtitles for each slide.
• Video-based headers with a fallback image option for a smooth loading experience.
• Seamless WooCommerce integration to customize catalogue sorting, product previews, and product page details.

 

 

7. Kadence

 

 

Kadence is a top choice among WordPress themes, praised for its versatile eCommerce features, beautiful designs, and lightweight performance.

The theme offers a wide variety of free starter templates, making it an excellent option for e-commerce stores looking for affordable and high-quality themes. Kadence’s customization capabilities are further enhanced by Kadence AI, which improves compatibility with the block editor and popular page builders, allowing for easy, flexible design changes.

Kadence AI also simplifies the process of customizing specific content pages, providing premade patterns for sections like help desks, store locators, and privacy policies. However, note that this tool requires a Kadence WP account for full access.

 

Key Feature: 

 

• Wide selection of free starter templates for easy setup and customization of your eCommerce store.
• Kadence AI compatibility for simplified customization with block editor and popular page builders.
• Premade patterns for building custom pages like help desks, store locators, and privacy policies.
• Lightweight performance for faster loading times and better SEO.
• Seamless integration with WooCommerce to create a smooth shopping experience and customize product pages.

 

 

8. ShoppingCart

 

ShoppingCart is a theme designed specifically for eCommerce stores that offer physical products. It provides a range of features to facilitate online shopping, such as a product catalog, product promotion tools, and a wishlist.

However, it requires a demo importer plugin, which is not available in the WordPress plugin directory, posing a slight inconvenience. Despite this, once set up, ShoppingCart offers lightweight templates that ensure fast performance, with test pages loading in just under a second and scoring highly on performance tests.

The free version of the theme is efficient, but for enhanced features like a footer editor, Google Fonts library, and ad display, ShoppingCart Plus offers a premium upgrade. This premium version also includes priority support and regular updates for $59 per license.

If you’re looking for a solid eCommerce theme with a focus on physical products and you don’t mind overcoming a few setup challenges, ShoppingCart could be a great fit.

 

Key Feature: 

 

• Product catalog feature for organizing and showcasing physical products.
• Product promotion tools for marketing your products effectively.
• Wishlist functionality, allowing customers to save their favorite items.
• Lightweight templates for fast loading and smooth performance.
• Demo importer plugin to easily import templates (though not hosted in the WordPress plugin directory).
• Customizable with the option to disable features, including responsiveness.
• Premium version (ShoppingCart Plus) offers advanced features like footer editor, Google Fonts library, and ad display.
• Fast page loading times, scoring 98% for performance on GTmetrix.

 

 

9. Raft

 

Raft, developed by the same team behind Neve, is a free WordPress theme designed with full-site editing templates that follow the latest WordPress block editor standards. This feature eliminates the need for a separate page builder plugin, streamlining the website building process. With its modern, minimalist design, Raft is perfect for lead generation and branding.

Raft is WooCommerce-ready, offering eCommerce-specific page templates to effectively showcase products and services and support smooth transactions. It also includes templates for creating an order confirmation page that provides users with order and shipping details. For eCommerce needs, Otter Blocks Pro enhances the theme by providing block patterns that can help improve conversion rates. The Otter plugin also features an AI-powered block for generating custom layouts, forms, and content.

Raft performs exceptionally well, scoring an impressive 99% on GTmetrix and loading a 149 KB test page in just 1.1 seconds. The theme is free to use, but for more advanced features, you can upgrade to Otter Blocks Pro, which starts at $49/year. The premium plugin allows for custom CSS and visibility conditions, offering more flexibility in creating a tailored browsing experience.

 

Key Feature: 

• Full-site editing templates that follow the latest WordPress block editor standards, eliminating the need for a separate page builder plugin.
• WooCommerce-ready with eCommerce-focused page templates for showcasing products, and services, and facilitating transactions.
• Order confirmation page templates for displaying order and shipping details.
• Integration with Otter Blocks Pro for eCommerce block patterns and AI-driven block for custom layouts, forms, and content.
• Impressive performance with a 99% score on GTmetrix and fast loading times (149 KB test page in 1.1 seconds).

 

 

10. Porto

 

Porto is a powerful WooCommerce WordPress theme designed for shops, creative agencies, and business websites. It is fully compatible with WPBakery and Slider Revolution, providing demo sites that integrate these plugins for easy customization.

With WooCommerce support, Porto allows you to create custom layouts for product catalogues, carts, and shipping tracking, helping to optimize the customer journey. The theme includes conversion-driven features like “frequently bought together” and combo offer sections to boost sales. One notable feature is the ability to use videos as thumbnails on product pages, although this can slightly impact loading times, with a 3.2-second load time recorded.

Porto also simplifies product page creation with a built-in AI content generator that helps you craft engaging product descriptions and other website copy in just a few clicks.

Priced at $59 per license, Porto offers excellent value with tools for designing popups, forms, and custom post types, making it a great option for beginners. Premium support is available through documentation, video tutorials, and a dedicated forum for quick assistance.

 

Key Feature: 

 

• WooCommerce integration for creating custom product catalogues, carts, and shipping tracking.
• Conversion-boosting features like “frequently bought together” and combo offer sections.
• Option to use videos as product page thumbnails, enhancing product display.
• Built-in AI content generator for easy creation of product descriptions and website copy.
• Compatible with WPBakery and Slider Revolution for flexible design options.
• Includes pop-up, form, and custom post-type builders for easy customization.

 

 

Good web design can improve visitors’ impressions of your eCommerce website and shape user experience. With the right theme, you can enhance customer journeys, reduce bounce rates, and boost conversions. Therefore, you should choose your WordPress theme carefully.

We hope this article will help you find the best WordPress eCommerce theme for your online store. If you have any questions, check out the FAQ section or leave a comment below.